Archive for December 9th, 2009
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Marketing Copywriting
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I’ve been seeing something happen frequently among my fellow bloggers lately, but it’s most obvious to me when I receive offers to guest post on my blog.Someone pitches me a great idea. Brilliant, in fact. An idea that interests me and one I feel will interest my readers as well. So I say yes.
Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy?s InfoSUMMIT conference.
I?m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I?m the only person in a room of 800 who has pink hair.
I wasn?t sure they?d be too receptive to what I had to say, but they surprised me.
They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.
So in honor of Dan Kennedy, who sometimes styles himself as the ?Professor of Harsh Reality,? I thought I?d talk today about some of the not-so-kumbaya aspects of social media marketing.
Harsh Reality #1: No one is reading your blog
As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.
The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.
Me-too content gets ignored. Scraped and remixed junk won?t cut it. There?s too much good content that you need to compete with. And there?s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)
If you don?t have a great answer to the question ?Why should anyone read your blog?? you?re going to be pretty unhappy with your results. That?s why we spend so much time teaching you how to produce better, smarter, more effective content.
Harsh Reality #2: You?ve got to give (some of) your best stuff away
It?s very natural to expect to get paid for what you do. And you should have a business model that leads to exactly that.
But first, you?ve got some dues to pay.
Commenter Corree Silvera mentioned her favorite Brian Clark quote from this year?s Blogworld Expo:
Don?t sacrifice a lot of money later for a little money now.
The answer to the question in Harsh Reality #1, ?why should anyone read your blog? is that you?re going to give away some of your best, most valuable, most life-improving material away for free, within a well-defined content marketing plan.
Just remember Sean d?Souza?s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.
Harsh Reality #3: It will eat your life (if you let it)
Social media marketing would be pretty easy if we never had to eat, sleep, shower, or hang out with our kids.
But if doing those things is important to you, you?re going to have to set some boundaries.
Know what you want to do with social media, keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you?re trying to accomplish.
Harsh Reality #4: Social media hates selling
Is there anything more pitiful than that guy who gets on Twitter and won?t shut up about how he can put you in a condo today with no money down despite your lousy credit rating? Even the spammers are blocking this dude.
It?s really hard to sell products and services in social media, mostly because this audience hates salespeople worse than they hate Microsoft. You may be able to get some limited success out of it, but more likely you?ll be banned, blocked, shunned, and abused.
Instead of promoting a product or service, promote fantastic content. Promote a great special report or an amazingly valuable email course. Promote wonderful stuff that you?re giving away.
Use excellent free stuff to build authority and trust. Then you have the right to make an offer and possibly do some business. Not before.
Harsh Reality #5: What they say is a million times more important than what you say
Your marketing might be beautifully executed. You might have a special report that goes more viral than H1N1, a great-looking blog that hits Digg twice a day, and an email marketing sequence that copywriting genius Gene Schwartz would have been proud to write.
If your reputation sucks, none of it matters.
People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.
Treat people right, because if you don?t, you will be exposed. And it will not be pretty.
Harsh Reality #6: A blog is not a marketing plan
Blogs are cool, but a single useful tool isn?t the same thing as a solid business and marketing plan.
Blogs are just one way to get your best content out there, and they work best when you pair them up with email autoresponders, special reports, Twitter, and any of a dozen other powerful tools.
Just hanging out and being cool isn?t enough. If you?re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers.
Harsh Reality #7: You don?t get to opt out
Businesses that think they can ignore all this ?Twitter stupidity? tend to get painfully rude awakenings.
The conversation will happen with or without you. You definitely don’t need to respond to every chucklehead with a Facebook account (and you shouldn?t), but you need to keep your ear to the ground, and you need a clue.
OK, enough about harsh reality already! If you want our best advice about what to do to create a great online business, subscribe to Internet Marketing for Smart People, the Copyblogger email newsletter. It?s some of our best stuff, no junk, no fluff. And of course we will never, ever spam you or share your information with anyone.
About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.
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New Products Released From Evolution Slimming
Evolution Slimming have released two new exciting products! Both are set to become leading products in the slimming world.
Firstly the Maqui berry which is set to become the ‘next big thing’ after the highly successful Acai Berry. This too is a superfruit but has many advantages over others such as the antioxidants found in the maqui berry are about 3 times more potent than those in acai berries, which are 8 times more potent than blueberries.
Evoltion Slimming is also now stocking Calxpel which is a leading range of Herbal weight loss capsules. Calxpel is incredibly effective because it attacks two key problematic issues for weight loss. Firstly it increases the body’s metabolism to allow fat deposits to be safely removed and also it decreases apetite helping people resist snacking and over-eating at meal times.
Be one of the first to promote these products and reap the benefits as we saw the ‘acai berry’ become huge last year these two products could follow in a similarly for 2010.
More info below:
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December 9th, 2009
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Money
Madeleine Begun Kane presents Strategic Verse posted at Mad Kane's Humor Blog.
jim presents What Constitutes Debt Validation? posted at Blueprint for Financial Prosperity.
BWL presents 5 ways to save money on insurance posted at Christian Personal Finance, saying, "These are 5 simple ways to save money on your insurance bill…"
Wren Caulfield presents Autumn is in full swing! posted at True Adventures in Money Hacking, saying, "Save money with these great autumn-inspired recipes."
SVB presents Balance Transfer Credit Card Tips, Facts and Traps posted at The Digerati Life, saying, "Thanks!"
TSW presents Euro vs Dollar (USD): Weak US Dollar Ahead? posted at The Smarter Wallet, saying, "Thanks!"
Banker Saver presents 4 Financial Tips To Weather The Mortgage Crisis posted at Banker Saver.
Investing Toolkit presents Forex Trading Basics: What Is Foreign Currency Trading? posted at Investing Toolkit.
Nutrition
Scientific Living presents Drug Company Merck Tries to “Silence” Doctors posted at Scientific Living, saying, "Merck had an internal "hit list" of doctors they wanted to "neutralize" because they spoke out against their drug which killed 27,000 people."
thuan presents Pointers on Losing Weight Safely posted at helping you solve problems, saying, "* Home * Page 2 * Category * Google Pointers on Losing Weight SafelyOctober 3, 2009 | By Thuany In Fitness/cooking | Edit PostPeople who want to lose weight commonly, and first of all, think about reducing the amount of food they eat. This may be quite a solution but not exactly the best there is. In fact, depending on the amount you reduce in your food intake, it may even be dangerous to one's health. So how does one lose weight effectively and safely? Here are some points one should consider when trying to lose weight."
Robin Heidt presents Healthy Eating Tips posted at www.myhealthyman.com, saying, "This is about creating a healthy lifestyle and making the necessary changes to maintain healthy habits and to live and enjoy that lifestyle to the fullest extent."
Baywords presents Vaccine Researcher Mark Randall Speaks Out On Immunization Danger posted at Swine Flu Shot Safety Program.
Sam presents NEW !! Vitamins for Good Health posted at Surfer Sam and Friends, saying, "Thanks for including my article. Here's an excerpt…
What Vitamins Should I Take?
The Seven Essentials for Good Nutrition
Supplements and Good Health
Long before vitamins were identified as essential to good health, people recognized that food had the power to cure. The ancient Egyptians knew that feeding a patient liver would help cure night blindness, an illness that is caused by a vitamin A deficiency. In 1749, the Scottish surgeon James Lind discovered that citrus foods helped prevent scurvy among sailors. Scurvy causes poor wound healing, bleeding of the gums, severe pain, and death. But sometimes medical discoveries are ignored. In the early 20th century, when scurvy undermined two expeditions to the Antarctic, the prevailing medical theory was that scurvy was caused by "tainted" canned food. In fact, scurvy is caused by a deficiency of vitamin C."
Chloe Delano presents Energy Drink Caffeine Content: We Be Buzzin' posted at energydrinkvault.
william presents Advantages of Eating Only Vegetables posted at Truth for Happiness.
Tory McBroom presents How To Make The Healthiest Fast Food Choices posted at Low-Calorie Diet.com.
WP presents Remove it All with Zero Water Filters posted at Water Filters for Life, saying, "Wondering what may be lurking in your water? Check out Zero Water's water tester and its line of water filtration products to get a peace of mind"
Mark Wadinski presents Tips for Natural Health, Nutrition and Quit Smoking | posted at Natural Wellness – Wellness Source Naturals.
NHE presents How to prevent cancer by eating good food posted at Natural Health Ezine, saying, "These are a few things you can do to help minimize your chances of getting cancer…"
Brian presents Optimize Your Diet – Pairing Foods You Already Eat For Better Nutrition posted at How To Live a Longer Life, saying, "I highlight foods that we already cook for ourselves in the kitchen and identify the hidden nutritional and medicinal qualities of those foods. Many of these medicinal qualities are enhanced in very specific circumstances or when the food is simply paired perfectly with another type of food altogether."
Fred Lee presents Walnuts Are One Healthy Nut posted at Healthy Theory.
Stress
Karthik Guruchandran presents Stress Management posted at KARTHIK RAJ G, saying, "My views on Stress Management. Enjoy!"
Kriangsak Charanyanond presents Panic Attack Help for Teenagers. posted at Restoring Your Finances and Your Faith.
Faizal Nisar presents Think Your Way to Happiness posted at Be Truly Happy, saying, "Beat stress by changing your thoughts."
Jacqueline Gharibian presents Natural Cures For Embarrassing Common Diseases posted at Natural Cures For Embarrassing Common Diseases, saying, "When you have acne problems, the first thing you might do is to see a doctor. When it comes to treating acne, even the doctors have to try several different products for each person to find the right treatment. There are different types of acne and since every case is different, every treatment might do different things to the skin. This can be very frustrating if you are looking for a quick-fix solution"
Work
nissim ziv presents Sales Interview Questions and Answers, Sales Interview Tips posted at Job Interview Guide, saying, "Many organizations look for certain aspects beyond your resume when filling sales positions.
As for sales positions, the main aspects are:
Sales Personality, Money Motivation, Desire to Succeed and Drive to achieve the sales goals."
Anne Simone presents 100 Inspirational and Educational Videos for Nurses posted at LPN to RN Blog.
Stephen Martile presents How to Get Life Coaching For Free posted at FreedomEducation.ca by Stephen Martile, saying, "Hi Brandon,
Does it sound too good to be true? Well it’s not as far fetched as you think. To be completely honest, you can’t get coaching without paying anything; at least not from someone who is any good. A good coach charges good money just like a good mechanic will charge a premium dollar to keep your car in tip-top shape."
Barbara Williams presents The Ultimate Guide to Better Business Writing: 100 Tips, Tools, and Resources posted at Online Degree Programs.org.
Any luck with those? Of course not, they are expensive, ineffective and in some cases just scams. You may have lost some weight quickly, but then you hit a plateau and the weight came back just as quickly as it came off.
And every time you try to lose weight in ineffective ways you are left with pain, anger, frustration, and other mentally draining and unhealthy negative effects.
Believe us, we know. We tried it all and nothing worked. We wasted thousands of dollars on what we thought were weight loss solutions. But at the end of the day it's not about money, it's about how we feel about ourselves.
It's about how we feel when we walk into a room.
It's about how we feel when we put on a pair of jeans that fit a few short weeks ago but we can no longer get into.
It's about the confidence we have to strive in our lives, not just from a health perspective but a social, psychological and emotional well being that allows us to feel great, have a ton of energy and pursue dreams we never thought possible when we were overweight.
Carrying Extra Weight Is Embarrassing, Frustrating and Difficult to find a Solution For.
Isn't it Time You Learned The Truth About Diets?
Let’s be frank, being fat sucks. We would go to the beach and never, ever dream of taking off our shirt. We remember hearing people at restaurants discuss how “fat and gross” we were. And that did nothing in terms of motivation. In fact, it made us eat more and gain more weight.
There was a period—a long one—when we didn’t have control over our lives. We could not control our eating habits. We fell into a routine of eating, feeling depressed about our situation, feeling sorry for ourselves, and finally blaming others. We were wrong in every step of the weight loss process.
That Was Before We Discovered The “5 Common Myths That Are Preventing You From Losing Weight”
You’ve probably either heard of them or actually bought into them yourself. These terribly counter-productive myths are:
MYTH #1 – Low Calorie Diets Work
The Truth: You can't lose weight by starving yourself because your metabolism will detect that you are starving and adjust itself by burning fewer calories. Prolonged low calorie diets will cause your body to hold on to fat energy for survival instead of burning off the fat. Needless to say, this really kills your metabolic rate.
Plus, if you eat less calories, you will end up battling hunger throughout the day. You may be able to keep it up for a week or two, but soon you will lose control and binge, setting you back to square one.
MYTH #2 – Low Fat Diets Work
The Truth: Studies show that people buying expensive “low fat” foods end up eating much more of that food because they believe it’s low fat. But in reality, you will gain more weight because you lose control. Many people think “It’s low fat, I can have a couple more!”
Low fat diets are also not recommended because there are some fats that you actually need to eat and are essential for healthy weight loss.
MYTH #3 – Low Carb Diets Work
The Truth: Low carb diets make you feel miserable because your body needs a certain amount of carbs for energy. You end up feeling drained and unable to sustain your normal activity level. Plus, low carb diets are not balanced and are therefore unhealthy long term.
MYTH #4 – Expensive Popular Diet Programs Work
The Truth: Studies show that even programs like Weight Watchers™ have a 97% recidivism rate. That means that once their members lose weight, they revert back to their old habits again and ultimately regain the weight. The classic yo-yo diet.
You have to pay to be involved and the process is extremely slow. Many people only see a 2-3 pound weight loss per month! That rate will zap your enthusiasm, motivation, and commitment and lead to gaining the weight back faster than you lost it.
MYTH #5 – You Should Stick With The Same Exercise Routine Each Month
The Truth: If you do the same exercise routine each month (such as walking to work), eventually your body will adjust and your results will gradually diminish. Many people refer to this as a plateau or “hitting the wall.” To keep getting fantastic results, you need to alternate your routine after a certain period of time.
Now That You Know What Doesn't Work,
Let Us Show You What Does…
The Truth About Diets – Revealed!
Have you ever wondered how some “lucky” people can eat just about anything and never put on any weight? Wouldn't you like to be able to do that yourself?
The key to losing weight in not eating foods you don’t like, spending countless hours in the gym or starving yourself. That simply leaves you miserable.
The secret to losing weight is to increase your metabolism in an effective way that will allow you to continue losing weight even while you rest!
Your BMR, or basal metabolic rate (metabolism), is the energy (measured in calories) expended by the body at rest to maintain normal bodily functions. This continual work by the body makes up about 60-70% of the calories we use (“burn” or expend) throughout the day. By strategically speeding up your BMR, you will burn about 2/3 more calories than you would with today's popular diet plans. Our program will show you how.
Common on Facebook and MySpace, the ads link to fake blogs that are designed to look like testimonials of women who lost weight on the acai supplements. The phony blogs link to Web sites that offer a free trial of an acai supplement, …
Therefore, one of the most important steps in losing weight is to make sure that you are as healthy as possible. Acai juice is also very rich in fiber, which also helps the digestive system. In fact, your body actually absorbs and …
December 9th, 2009
The guy surprised his girlfriend by proposing once they reached the top of the mountain. She was so shocked that she took a step back, lost her balance, fell off the side of the mountain, and had to be life flighted out to the hospital. … While we missed the actual sun, we did manage to grab a little of that beautiful fading light! Alicia, you make me smile! Alicia and Chris, thanks for being so wonderful! I can't wait for your wedding in May! …
Hey Everyone, just a heads up that the new site for BCI-SPORTS.COM is now live and going strong. It was a fun time compiling all the images for the new site, but we think you'll find it much easier to navigate, and certainly a lot more …
Wedding Photographer Bristol
He popped the question, you cheerfully said yes. After you've announced the wonderful news, bought a stack of bridal magazines, and showed off the engagement ring, it's time to get busy! That means picking a dress, choosing the wedding cake flavor, and of course finding the right photographer to capture those memories. As a city of over 1.3 million people, San Antonio has several talented photographers to choose from. Here are a few of the best wedding photographers for your special day.
San Antonio Wedding Photographer #1: Bend the Light
If you want a team of two very skilled photographers, Bend the Light might be your choice. It is owned by lifelong friends, Jennifer and Kaylinn Standlee. They will provide you with amazing photos while combining art, modern portraiture and photojournalism to form heirloom quality photos. On their website they state, “We've been known to lay in the dirt, climb walls, or dance in the street to get that perfect shot.” Just glance through their online portrait gallery and blog and you'll notice they definitely have a talent. You can reach one of them at (210) 373-4447.
San Antonio Wedding Photographer #2: Philip Thomas Photography
Another wedding photographer that will leave you with stunning results is Philip Thomas. He is originally from England and has been working as a professional photographer since 1991. If you visit his online gallery, you will notice that he definitely has a passion for photographer and will provide you with a creative touch. He'll capture everything: from you applying your mascara to the flower girl in a peaceful slumber under a reception table. To review his photos and see if he might be the photographer for you, visit his website.
San Antonio Wedding Photographer #3: Ruby Muza
Another San Antonio wedding photographer that is known for her vibrant, stunning photos is Ruby Muza. One her website she states she offers a “unique approach that Ihave developed that combines the art of traditional portraiture photography with the storytelling images of photojournalism.” She feels that capturing beautiful moments is her life's purpose. Visit her website to see some of her fantastic work. You can contact her through her website.
San Antonio Wedding Photographer #4: The Umber Studio
An additional wedding photographer that offers captivating photos is Umber Darilek of the The Umber Studio. She holds a Bachelor's of Fine Arts from the University of North Texas. She “specializes in capturing a little bit of soul.” Visit her website and click on “Lovin' People” for some of her outstanding wedding photography.” Also be sure to visit her online journal to see more of her glowing results. Her phone number is (210) 846-9075.
San Antonio Wedding Photographer #5: Whitney Lee
Last but definitely not least, Whitney Lee and her assistant will do an excellent job at capturing your wedding ceremony photos. Whitney has a bachelor's degree in photography and photographer hundreds of weddings in the eight years that she has been working as a photographer. She “gracefully blends her youth, experience and energy” to produce top quality photos. Her assistant, Leah, is also a “gifted, passionate photographer.” On the website she states, “I take pride in making people comfortable enough to capture a moment that lets their personalities truly shine.” To see some of the remarkable work by Whitney and Leah, visit their website and blog today. The phone number is (512) 940-4362.
These are just five of the most creative wedding photographers in the San Antonio area. Wedding planning, although a very happy time, can be incredibly stressful as well . Fortips on how choose a photographer, read “Questions to Ask Your Wedding Photographer” and “Choosing the Perfect Wedding Photographer.” Some more advice articles to read are “Wedding Guide: Choosing a Wedding Photographer” and “Help Your Photographer Capture The Images of Your Dreams.” Another outstanding article to read is “Helpful Tips for Reducing Wedding Stress.” An additional article worth glancing over is “How to Have a No Stress Wedding.”
Congratulations on your engagement! Best wishes as you plan your upcoming wedding!
contemporary wedding photographer
December 9th, 2009
